An explainer video is actually a short film that is used by businesses to market and sell products and services they offer. They mostly go for 60-90 seconds hence need to be precise and effective to pass the right information to the reader in the short period. Most businesses have adopted the use of explainer video and are reaping good sales from these.
• Have an outline of the Explainer video
You need to identify the most appropriate script to use for the video and how it will be interpreted by the different clientele you have. Create a character that is most likely going to be understood by the customer and will be the best image for the company. Ensure that the script plays with the emotions of the viewers and will draw them during the short period it is assigned to the video. Ensure the video gives the viewers a positive impression of the product and the different ways they can benefit from using the product.
• Create an explainer video
Most small-scale companies say that approaching professionals to create explainer videos is quite expensive. Various tools assist with the creation of the videos which may take you a few weeks to complete. For the established companies, a different approach is preferred. Visit a recognized company that will understand the particular script you have in mind and will develop high-quality videos that will give competitors a run for their money. Most of the established companies use the outline you provided them to create a perfect script. Once they have produced the video and you have approved if you are good to go.
After creating a good explainer video the process does not stop there, you have to put strategies in place to make sure the video has been viewed by as many people as possible. Here are some of the tips for promoting your video.
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• Site to post
Deciding where to post the video plays a big role in how the video will be received. It also ensures maximum viewership by the target audience. Ensure you post the video on the various social media platforms of the company, emails, websites and YouTube pages. Ensure there is an interlink between the social media platforms and the YouTube channel and the website to increase the number of subscribers on YouTube. Create email links for people to share with the friends and family; this will enable the customers to have trust in the brand.
Ensure the images within the explainer have a positive display to give the viewers a positive vibe to the product. Ensure the character in place is happy and smiling cause this is the most warming welcome the viewer will be able to get, and it will give them a good image of the product. Play around with the emotions of the customer and make sure they see images of people they look up to in life.
• Online communities
People of high influence on social media and various blogs can give your marketing strategies a higher notch; these people have a high following and most of the time they influence a huge percentage of their following which leads to drastic effects in the perception on the various products they seem to be talking about. Getting a renowned social media influencer to take part in the promotion of the product will diversify the target group of the videos.
Explainer videos are here to stay therefore businesses should take the advantage and put their feet on the market by utilizing this tool effectively.